Marketing a product or service internationally takes careful planning and research, and adjusting your sales message to appeal to your target country鈥檚 local culture, language and buying habits. Ralf Weber, president & CEO of , Senior Director G眉nter K盲fer, and Nick Vehr, president & CEO of , discuss repositioning your brand for cross-border marketing.
Brand Repositioning for Cross-border Markets
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IMK Brand Communication Institute
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Vehr Communications, LLC