According to a 2011 American Express survey, 78% of consumers fail to complete a transaction or don't make an intended purchase because of a poor service experience. The survey also found that most of those lost customers don't make a complaint, so companies don't get the chance to immediately win them back.
The Cincinnati Chapter's Ignite! Regional Conference next month will focus on how to create positive customer experiences.
, a Customer Experience Transformist with , is one of the conference keynote speakers. She will share the and how companies can apply them to make smarter, more customer-centric decisions.
Jen Rodstrom joins us, along with , CEO of and AMA Cincinnati vice president of Strategic Alignment, to discuss how companies can create positive experiences for customers.
The AMA Cincinnati Ignite! Regional Conference: Customer Experience will be held Friday, September 22 from 7:30 a.m. to 6 p.m. at the Xavier University Cintas Center. For information and registration, .