You don鈥檛 have to be a fan of cable news shows to know liberals and conservatives have very different ways of looking at the world. Now findings from three separate studies link a person鈥檚 political ideology and their self-control performance, with conservatives demonstrating greater self-control than liberals.
Joining us for more details are the researchers who conducted the studies, from the University of Cincinnati , , assistant professor of Marketing; and Dr. Frank Kardes, Donald E. Weston professor of Marketing; and Dr. Edward Hirt, professor at the Department of Psychological and Brain Science.
For more details on the research, click .