The History Of Political Advertising - What Worked And What Failed

Politics

0000017a-3b40-d913-abfe-bf44a4f90000Howard Wilkinson joined the WVXU news team as the politics reporter and columnist in April 2012 , after 30 years of covering local, state and national politics for The Cincinnati Enquirer. On this page, you will find his weekly column, Politically Speaking; the Monday morning political chats with News Director Maryanne Zeleznik and other news coverage by Wilkinson. A native of Dayton, Ohio, Wilkinson has covered every Ohio gubernatorial race since 1974, as well as 16 presidential nominating conventions. Along with politics, Wilkinson also covered the 2001 Cincinnati race riots, the Lucasville prison riot in 1993, the Air Canada plane crash at Cincinnati/Northern Kentucky International Airport in 1983, and the 1997 Ohio River flooding. And, given his passion for baseball, you might even find some stories about the Cincinnati Reds here from time to time.

The History Of Political Advertising - What Worked And What Failed

91.7 WVXU

Published September 20, 2016 at 4:00 AM EDT

The first presidential campaign television commercial ran in 1952, during the race between Dwight Eisenhower and Adlai Stevenson. TV political advertising has changed dramatically since then, and evolved into a mix of part art, part science.

Over the years some ads proved tremendously effective in promoting the candidate, others backfired terribly.

Joining us to discuss political advertising are former Cincinnati Enquirer photojournalist and video producer, and current partner at , ; and WVXU political reporter . Glenn Hartong is giving a presentation on The Dark Art of Political Advertising at 7:30 p.m. Wednesday, September 28, at the in West Chester.

For information and reservations for The Dark Art of Political Advertising, . To view presidential campaign ads dating back to 1952, visit .

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The History Of Political Advertising - What Worked And What Failed