American Marketing Association /tags/american-marketing-association American Marketing Association en-US Copyright Tue, 15 Aug 2017 08:00:05 GMT How Companies Can Improve Customer Experience /business/2017-08-15/how-companies-can-improve-customer-experience According to a 2011 American Express survey, 78% of consumers fail to complete a transaction or don't make an intended purchase because of a poor service… Tue, 15 Aug 2017 08:00:05 GMT /business/2017-08-15/how-companies-can-improve-customer-experience The Next Era Of Marketing: Why It's All About Experiences /business/2017-06-06/the-next-era-of-marketing-why-its-all-about-experiences Marketing studies have shown that in today's digital, always-connected world, more consumers are searching for experiences rather than just products. This… Tue, 06 Jun 2017 08:00:00 GMT /business/2017-06-06/the-next-era-of-marketing-why-its-all-about-experiences Tips And Tricks For Getting The Greatest Presence On Internet Search Engines /technology/2017-04-12/tips-and-tricks-for-getting-the-greatest-presence-on-internet-search-engines Searching online for information, for everything from people to products, services to how-to instructional videos, has become second nature to most of us… Wed, 12 Apr 2017 08:00:00 GMT /technology/2017-04-12/tips-and-tricks-for-getting-the-greatest-presence-on-internet-search-engines A Company's Brand Is Much More Than Just A Logo, It's The Company's Identity Inside And Out /business/2017-03-15/a-companys-brand-is-much-more-than-just-a-logo-its-the-companys-identity-inside-and-out Successful business leaders understand how important their company brand is to future and sustainable growth. And they realize that building and… Wed, 15 Mar 2017 08:00:05 GMT /business/2017-03-15/a-companys-brand-is-much-more-than-just-a-logo-its-the-companys-identity-inside-and-out How Marketing Professionals Are Forging A Path To Becoming CEO /business/2017-02-08/how-marketing-professionals-are-forging-a-path-to-becoming-ceo The traditional path to becoming the president or CEO of a corporation has been for an employee to spend years working in the company's operations,… Wed, 08 Feb 2017 09:00:00 GMT /business/2017-02-08/how-marketing-professionals-are-forging-a-path-to-becoming-ceo How Content Marketing Is Replacing & Redefining Traditional Advertising /business/2017-01-10/how-content-marketing-is-replacing-redefining-traditional-advertising As traditional advertising has become less effective, many companies have turned to content marketing, a strategic approach to reach and retain customers.… Tue, 10 Jan 2017 09:00:00 GMT /business/2017-01-10/how-content-marketing-is-replacing-redefining-traditional-advertising