With the dramatic increase in the use of, and reliance on, internet search engines, mobile devices and social media networks, it would seem that anyone with a product or service to sell would have a digital marketing strategy. But while some surveys show the majority, more than 80%, of companies think digital transformation is a competitive opportunity, less than one-fourth of Chief Marketing Officers believe their company will be known as a digital business in five years. Joining us to discuss the opportunities and challenges of marketing in our increasingly digital environment are , solution architect and partner with ; and , president of .
Defining And Devising A Digital Marketing Strategy For Businesses
